About
Me
I’m a graphic designer with 20 years of experience and specialty degree in editorial design. I’ve designed for brands like Grupo Salinas, PEPSICO and AT&T. I have participated in the creation of brands such as Divine Flavor and San Miguel de Allende Chamber Music Festival.
After 20 years of experience I like to keep learning new things, keep a curious mind and be an observer. I think these qualities are indispensable for a designer. That’s why I like the figure of the flâneur. Someone who explores the environment with curious eyes, who observes people’s behavior and the way they relate to each other, because it is for the people I design for.
Relevant Experience
Packaging Design Manager
APV Consulting / 2016-
Responsibilities: development of proposals for graphic packaging design, identity design and web design.
Key achievement: Divine Flavor packaging line design for distribution in the USA, Canada and Japan.
3D Rendering
De la O Diseño / 2014-2016
Responsibilities: 3D model development and label graphic design proposals for PEPSICO products.
Key achievement: implementation of automation to save up to 50% of the time in rendering 3D models for submission of design proposals.
Freelance Designer
2009-2014
Responsibilities: development of identity design and web design proposals for various national clients.
Key achievement: design of interfaces for Grupo Salinas.
Education
Editorial Design Speciality Degree
EDINBA (Design School of the National Institute of Fine Arts)
I have never had a better educational experience than this one. In all the projects I’ve been involved in, editorial design principles have been applied.
Bachelor’s Degree in Design
EDINBA (Design School of the National Institute of Fine Arts)
The Design School of the National Institute of Fine Arts has provided me with the best foundations for my professional career and has given me a multidisciplinary profile.